MARKETING PLAN: WELLNESS AND FITNESS SPA
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This sample marketing plan involves promotion of a wellness and fitness spa in the Redwood Coast region of northern California. Topics discussed include a SWOT analysis, marketing mix, budgets and measuring outcomes. Bibliography lists 1 source.
Filename: MTwelfit.rtf

Marketing Professional Marketing Services
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A 5 page paper that discusses marketing professional services in general and marketing marketing services in particular. A new marketing, advertising company is being established. The paper discusses how the company will be marketed and how the services will be provided. A service flow chart is included. Bibliography lists 4 sources.
Filename: PGmktmkt.msw

Marketing Professional Services
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A 10 page paper discussing the marketing mix as it applies to a dental practice and how marketers might implement those principles. Dentistry is a service that every community needs to possess, and the current focus on commercial whitening products serves to heighten awareness of the benefits of sound dental health. Local dentists can benefit from this current focus. If they also take advantage of new techniques that allow them to use their time more efficiently, they can gain impressive benefits for their practices. Bibliography lists 5 sources.
Filename: KSmktgServProf.rtf

Marketing Project: An Innovative New Hair Straightener
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5 pages in length. The focus of this paper is to determine the marketing of a new product, specifically, who the target audience will be, the customer needs, a description of the company and the product and needs this product will fulfill. The new product we are introducing is a hair straightener which we will call Uncurl Perma Pressed. Because the hair product industry operates much the same as any other large corporation with regard to bottom lines and profit margins, it is essential that it pay attention to these indicators of consumer buying as new products are being marketed. Bibliography lists 4 sources.
Filename: JGAperms.wps

Marketing Questions
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This 5 page paper answers four questions; how marketing may different between large and small organizations, the value of psychographics in marketing, how ethnical marketing occurs and different launch styles. The bibliography cites 5 sources.
Filename: TEmarqu1.rtf

Marketing Questions
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This 5 page paper considers two questions, The first asks why a fast food chain such as McDonald�s may decide to accept credit cards, the second considers how a university may market to a company using the 4 P�s.
Filename: TEmarqu3.rtf

Marketing Research for Sports-Related Products
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An 8 page paper discussing the need for market research to be valid and of good design. Market research far too often is an exercise in sloppy design and technique, seemingly done only for the purpose of saying it has been. Conducting research can be an expensive activity, and today�s organizations need to gain as much value from every dollar as possible. Marketing sports items can be more difficult than marketing more generic products, and the successful company needs to ensure that its research practices are sound and free of unintended bias. Bibliography lists 8 sources.
Filename: KSmktgResSpts.rtf

Marketing Research Proposal
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This 10 page paper is a sample proposal. The proposal is to carry out research for a holiday company. The paper outlines the brief, the objectives, the research deign, data collection, data analysis, timetable, budget and consideration of personnel. The bibliography cites 14 sources.
Filename: TEmarpro.rtf

Marketing Research Proposal Targeting a Specific Population
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This 10 page report discusses the issues surrounding marketing research and a proposal for the appropriate market research as associated with a home office work chair designed, produced and marketed by the fictitious company 'HomeWorkInk' for the female home office owner. Bibliography lists 10 sources.
Filename: BWmkt.rtf

Marketing RotoZip�
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A 7 page marketing plan. Handyman Stores is a three-location hardware business in the Southeast, in an area that has been experiencing rapid growth that is expected to continue for several years. The company has survived entry of large retailers such as Lowes and Home Depot, but it has suffered in the ensuing years. Contractors are least able to invest nonproductive time in trips to the large retailers and can benefit the most from this product that can aid them in becoming more productive in their work. Handyman plans to target this busy segment first, followed by business crafters and then homeowners. The plan discusses area demographics; marketing strategies, objectives and measurement; and includes a SWOT analysis. No sources listed.
Filename: KSRotoZip.wps

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