Marketing Services
[ send me this paper ]
A 3 page paper discussing differences in marketing services and marketing products. Some services, such as computer repair and home maintenance, are purely service. Other services, such as pizza delivery, are disguised as being product-oriented but in fact are providing a service that often is more valuable to the customer than is the product on which that service is delivered. Any service company needs to address the same "four Ps" in marketing that product-oriented companies must use. Price, product, place and promotion all are integral to the successful marketing of services. In the end, the "product" of a service organization is a satisfied customer. Bibliography lists 3 sources.
Filename: KSmktgService.wps

Marketing Services at McDonald's
[ send me this paper ]
An 8 page paper discussing McDonald's marketing approaches. Television advertising will have a place at McDonald's likely forever, but it is losing importance in its ability to reach customers. Marketing is becoming much more dependent on meeting customer needs, which should lead to greater customer satisfaction. One of the most consistent customer complaints is McDonald's lack of responsiveness, and it would seem that the company finally has realized the nature of that complaint. Bibliography lists 6 sources.
Filename: KSmktgServic.wps

Marketing Sneakers in Singapore
[ send me this paper ]
A 6 page paper describing the nation of Singapore and discussing marketing athletic shoes there. Singapore's economy no longer is a developing one; it has been labeled as mature by the OECD. The Singapore of a generation ago was a remote Southeastern Asia location enimatic to most Westerners, but such is no longer the case. Marketing a Western product such as sneakers is an activity that supplies citizens and expatriate residents alike with products they want. Bibliography lists 5 sources.
Filename: KSSingSneak.wps

Marketing Strategies for Concrete Companies
[ send me this paper ]
This nine-page-paper explores marketing strategies primarily targeted toward the concrete industry but applicable to any company or service provider. It opens with a discussion about the older and still useful methods of marketing and explains why they work. Later it touches on the new and innovative methods of marketing including Focus Group discussion and Internet marketing. Bibliography lists 10 sources.
Filename: CWconret.wps

Marketing Strategies for Gatorade and Tylenol
[ send me this paper ]
10 pages. Tylenol and Gatorade are two well-recognized products that are at the top ten percent of their industries. How these products are marketed using influencer models is the main topic of this paper, as well as additional influence the marketing strategies have on the consumer groups towards which these two products are marketed. Bibliography lists 5 sources.
Filename: JGAtylnl.rtf

Marketing Strategies of Priceline.com
[ send me this paper ]
A 12 page paper discussing this company's marketing focus now that it has closed its gas and groceries sites. Priceline does have options available to it, but continuing to withhold all customer choice likely is not a viable one. Customer choice currently consists of either going to the Priceline website or not. If Priceline attempts other merchandise forays, then it likely should focus on products with higher margins than either gas or groceries could provide, or offer consumers more choice or convenience of use. Bibliography lists 11 sources.
Filename: KSpriceline.wps

Marketing Strategies: FAQ
[ send me this paper ]
6 pages. This paper describes the differences between primary and secondary research in relation to marketing research. Also discussed are the sources and techniques for finding primary and secondary research, as well as when and where each technique should be used for optimum effect. The role of pricing in marketing strategy as well as the promotional strategy used by a computer manufacturer targeting business users are additional topics within this paper. Bibliography lists 4 sources.
Filename: JGAmktre.wps

Marketing Strategy / Cosmetic Lasers
[ send me this paper ]
A 7 page paper. This is an analysis of a company's promotion, pricing and distribution strategies. The name used for the company is a pseudonym but it is a real company. It a number laser instruments for surgery, hair removal, etc. The writer is very critical of the company's actions and makes strong recommendations for improvement. Bibliography lists 3 sources.
Filename: PGlasr.wps

Marketing Strategy for Movado Watches
[ send me this paper ]
5 pages. This is an excellent treatise on the use of marketing strategy. Marketing a brand of watch, this paper will explain the use of the four p's of marketing. Also describes the meaning of the target market as well as the business environment such as competition and economy. Bibliography lists 3 sources.
Filename: JGAmvado.wps

Marketing Study Questions
[ send me this paper ]
A 15 page paper discussing several advertising and market research topics, including marketing to children, conducting quantitative research and conducting an effective qualitative research interview. Questions provide scenarios that the writer evaluates and then offers alternative approaches while offering support for the alternatives suggested. Bibliography lists 11 sources.
Filename: KSmktgQuest.wps

The Paper Store Enterprises, Inc. Gladly Accepts:

Request A Free Excerpt From Any Paper Before Ordering!