Market segmentation: white goods
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A five page paper which looks at market segmentation with reference to the sale of white goods in Europe, especially with regard to socio-economic and cultural variations in the customer base. Bibliography lists 3 sources.
Filename: JLwhiteg.rtf

Marketing
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This 9 page paper answer three questions; what is the difference between marketing to businesses and consumers, how the internet may be used strategically in a marketing campaign and what the value of personal communication in marketing is. Numerous examples are cited throughout the paper. The bibliography cites 7 sources.
Filename: TEmarqu2.rft

Marketing 'Brush on the Run'
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A 10 page marketing plan for a one-use, disposable toothbrush that comes complete with toothpaste that does not require rinsing. It can be used in any setting where traditional methods are inconvenient or even impossible, such as in the car on the way to work. It is an item that should find great success with travelers and even children, both of whom can provide additional promotional outlets. Brush on the Run is to be test-marketed in Denver; the paper lists population and income characteristics for the Denver area as well as market data for existing brands. Bibliography lists 10 sources.
Filename: Ksbrush.doc

Marketing / A General Overview
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An 8 page paper discussing general aspects and tools of marketing. Though it tends to appear to be a vast catch-all term for all business activity that is not either pure manufacturing or customer service, it rides that fine line between art and science, incorporating aspects of both. It can be straightforward and understated, or it can be aggressive to the point that it alters the course of competing companies. For the most part, consumers often do their best to avoid the multi-million dollar advertising campaigns of the giant companies, but marketers are determined to capture their attention. The paper discusses common marketing tools such pricing, advertising, sales promotion, public relations and the four Ps of marketing. Bibliography lists 8 sources.
Filename: Genmkt.wps

Marketing / Relationship & Transactional
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This 12 page research paper discusses the differences between the relationship and transactional approaches to marketing. Specific examples of companies using each are included. Also included are examples of how companies have tried to buy customer loyalty - unsuccessfully. Which approach will be required for future competitiveness is discussed. Bibliography lists 8 sources.
Filename: Reltrans.wps

Marketing A Fictitious Product / Plan
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A 16 page marketing plan for a fictitious product : an "all-in-one" toothpaste & mouthwash gel. The writer analyzes true statistics to evaluate the toothpaste & mouthwash industries individually, their markets, and whether this product will be successful. Product, pricing, promotion strategy, etc; are all presented as is a brief overview of how success will be continually measured and maintained. Bibliography lists 13 sources.
Filename: Tootmout.wps

Marketing A Health Business in Japan
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This 5 page paper considers how a company may enter the Japanese market. The writer considers the marketing mix after identifying the target audience and then looking at the most effective and economic way of reaching this market. The bibliography cites 6 sources.
Filename: TEjapmar.rtf

Marketing a New Music Album
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A 7 page paper discussing approaches that a new artist can consider in marketing an independently-produced music album. Self-promoting recorded music formerly was a matter of gaining radio air time for it. The rationale was that listeners would create demand, record companies would see the error of their ways and then offer lucrative contracts. Times and conditions have changed, and the Internet offers a wealth of opportunity. The paper discusses taking advantage of download sites in providing samples, as well as promoting the artist locally with intent to drive would-be purchasers to appropriate websites. The industry is changing, and in ways most advantageous to the new artist. Bibliography lists 13 sources.
Filename: KSmktgMusic.wps

Marketing A New Private Investigation Business
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A 7 page paper on starting a PI business. The papers main focus is on how the marketing mix's four major parts: price, promotion, product, and distribution are applied to starting a private investigation business.
Filename: Privinv.wps

Marketing a New Product
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5 pages in length. The focus of this paper is to determine the marketing of a new product, specifically, who the target audience will be, the customer needs, a description of the company and the product and needs this product will fulfill. The new product we are introducing is a healthy drink called Juice Bomb Fruit Drink. Because the health food industry operates much the same as any other large corporation with regard to bottom lines and profit margins, it is essential that it pay attention to these indicators of consumer buying as new products are being marketed. Bibliography lists 4 sources.
Filename: JGAprodp.wps

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