Psychographics -- NOT a Valid Marketing Tool
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2 pages in which the writer makes argumentative points concerning psychographics. It is believed that they are exaggerated, misleading, and very often constitute examples of "foul play" in marketing. No Bibliography.
Filename: Psychog.wps

Psychology of Tourism
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A 6 page paper discussing using psychological knowledge in marketing and providing services. The tourism industry formerly was able to operate on the �if you build it, they will come� philosophy, but it no longer has that luxury. Tourism has been forced in recent years to join the ranks of all other types of businesses, particularly in actively marketing to the target group it most wants to attract. Assessing marketing and service needs from the perspective of personality and psychology can assist organizations within the travel industry in achieving and maintaining greater success. Bibliography lists 10 sources.
Filename: KSpsychTravel.rtf

PUBLIC RELATIONS
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This paper describes the role of a PR professional in an organization, and also discusses how the role has changed over the years. Also included is a "pure" defintion of public relations. Bibliography lists 2 sources.
Filename: MTpubrel.rtf

Public Relations Skills
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This 5 page paper examines the field of public relations and specifically looks at the skills a person needs to possess when embarking on such a career. Skills discussed include communication, research, negotiation, creativity, and problem solving. Bibliography lists 2 sources.
Filename: SA038PR.wps

Purchasing Practices and Policies / Food & Beverages
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This 8 page paper explores purchasing policies and practices. Specific and brief mention is made to food and beverages for hotels and restaurants, however, the policies are generic. Bibliography lists 7 sources.
Filename: Foodpurc.wps

Pyramid Schemes vs. Multilevel Marketing
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This 30 page research paper investigates the differences between pyramid schemes and multilevel marketing operations with examples of each. The paper is based on a problem solving activity for a company that intends to sell electricity through an MLM program but the company's failure to do certain steps left them open to be charged with operating a pyramid scheme. The writer offers an alternative plan for the company. Sections include: Introduction, statement of the problem, literature review, including MLM on the Web, evaluation of the plan, recommendations and conclusions. Two illustrations are provided. Bibliography lists 25 sources.
Filename: Pyram.wps

Questions on Global Problems/Capitalism
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An 8 page paper that answers four questions about global problems and capitalism using Richard H. Robbins' text Global Problems and the Culture of Capitalism. The questions cover such concerns as the connection between capitalism and food production, why people choose the products that they do, etc. No additional sources cited.
Filename: khquecap.rtf

Regressive Thinking as it Relates to Consumer Pleasure
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This 5 page paper considers the concept of regressive thinking and how consumer pleasure is enhanced. Subliminal messages and superstitions, and how marketeers use it, are discussed. Bibliography lists 2 sources.
Filename: SA046Reg.wps

Reputation Counts: Customer Service and Repeat Business
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A 6 page paper discussing how poor customer service can affect a business. As the �father� of Total Quality Management, Deming replaced inspectors with customers. If customers hold the most influential position on the assembly line, then it follows that customer service is a crucial part of any company�s business. The thesis here is that the customer service department has the ability to affect the reputation of the business. The astute business ensures that reputation is and remains a positive one. Bibliography lists 8 sources.
Filename: KSmktgCustServ.rtf

Research and Development
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5 pages. Research and development is a major cause of economic growth, as this paper will show. The way that innovative systems at the national and corporate level have contributed to the development of major industries will be explained as well. Bibliography lists 8 sources.
Filename: JAresdev.rtf

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