Nestl� Refrigerated Foods
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A 19 page paper discussing Harvard Case 9-595-035, "Nestl� Refrigerated Foods: Contadina Pasta and Pizza." The paper assesses and analyzes the effectiveness of Nestl�'s actions and market research in contemplating the launch of a fresh pizza for grocery store sales. The paper criticizes Nestl� for giving more attention to competitor Kraft than to improving its own processes, and for its failure to assess all costs involved in distributing a fresh product with a limited useful life. Bibliography lists 5 sources.
Filename: KSNestl�.rtf

Netscape Communications Corporation
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A 6 page research paper analyzing Netscape Communications. After presenting a brief history and financial data about Netscape, the writer discusses their recent problems and makes recommendations for the company. Bibliography lists 6 sources.
Filename: Netscom.wps

Network / Multi-Level Marketing
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A 12 page paper. Called a scam by some and the 'future of marketing' by others, multilevel marketing (MLM) most likely lies somewhere in between. Of course, there are MLM scams that are nothing more than thinly disguised pyramid schemes, but there are also many reputable MLM companies, such as Mary Kay Cosmetics. Conceiving of a world in which MLM supplants traditional retail efforts is difficult, but MLM remains an alternative channel of distribution to meet the needs of the consumer. MLM appears to be a permanent alternative, but not one that will overtake the corner grocery. Bibliography lists 11 sources.
Filename: MLM.doc

New Marketing Plan #2: Rainbow Plant Food
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5 pages. This is a marketing plan that will introduce a new product to consumers. Rainbow Plant Food is a revolutionary new plant growth product that also changes the color of the plant's foliage from green to whichever color food it is fed. The paper will show how a new product is introduced and marketed to consumers.
Filename: JGAplants.rtf

New Product Development
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8 pages. As much as a company may enjoy being on top, it probably won't stay there very long without a lot of work. Companies must always strive to be one step ahead of their competition, and new product development is one of the most important projects a company can pursue. This paper describes some of the phases of new product development as well as problems that might be encountered along the way and recommendations as to how to solve those problems. Bibliography lists 5 sources.
Filename: JGAuhnpd.rtf

New Product Marketing Plan: Rolling Bookbags
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An 18 page paper. Parents, educators and health care professionals have become very concerned about how heavy school backpacks have become. In many cases, the child is carrying a pack that is 30 or more percent of their body weight. These heavy packs are causing serious health problems for our youth. Strangely enough, research revealed only one company that is focused exclusively on offering an alternative - a rolling backpack. This paper is a marketing plan for a new company that offers three alternatives for students. This is a comprehensive marketing plan, including product description and need; competitive analysis; company SWOT analysis; target market and size; marketing mix using the 4Ps; and a progress evaluation plan. Bibliography lists 17 sources.
Filename: PGrolbag.wps

NOKIA AND PORTER'S FIVE FORCES
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This 5-page paper examines Porter's concept of five forces as it pertains to the competition in the wireless industry; most notably, Nokia, manufacturer of mobile phones. The paper demonstrates how forces such as threat of new entrants, threat of substitute products, bargaining power of suppliers, competitive rivalry and bargaining power of the buyer apply to Nokia. Bibliography lists 2 sources,
Filename: MTnokpor.rtf

Nokia Corporation
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A 5 page paper that discusses specific aspects of Nokia Corporation. This is the world's #1 seller in the mobile handset market and it is the overwhelming leader in the U.S. This essay discusses the overall explosion in the use of cellular phones, Nokia's target market, why this is their target, future technology and whether Nokia is meeting consumer needs and desires. Bibliography lists 5 sources.
Filename: PGnokia.wps

Nordstrom�s Situation and Strategy
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A 7 page paper assessing this admired, customer-focused retailer�s current position and current strategies to make recommendations for the future. Whereas other retailers turn first to customer service to cut costs, Nordstrom�s is taking the more intricate route of tuning internal processes and making use of customer information that already exists. Nordstrom�s is one of the last old-style department stores in which salespeople maintain close relationships with their best customers. It is unusual in that it still retains service at this level; it is likely alone as a mid-range store behaving as a high-end one. Includes a non-bulleted SWOT analysis. Bibliography lists 9 sources.
Filename: KSmgmtNordstrom.rtf

NRA - The National Rifle Association. Thesis statement: The National Rifle Association leadership, condoning of "alarmist rhetoric," indicates it no longer represents its membership appropriately.
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(6 pp) Thesis statement: The National Rifle Association leadership, condoning of "alarmist rhetoric," indicates it no longer represents its membership appropriately. After the tragedy in Littleton, Colorado, the President of the National Rifle Association, Charlton Heston, said, "we cannot let tragedy lay waste to the most rare and hard-won human right in history." There are those historians who have traditionally felt that "freedom of speech," has been our most liberating cause. Certainly that is the phrase, which allowed President Heston to make such claims. Yet in spite of such national "soul searching," according to Woellert (1999), the NRA remains "one of the nation's most resilient lobbies," but unfortunately is representing its membership less and less. Bibliography lists 10 sources
Filename: BBnraneg.doc

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