Managing a Marketing Campaign / Word Processors that Understand Speech
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6 pages discussing basic ideas behind how the writer would market a fictitious product called "Speak Your Mind, Version 1.0"-- which would enable users of common word processors to literally speak to their computers-- giving them commands verbally instead of via keyboard. Bibliography lists 3 sources.
Filename: Perscomm.wps

Managing Internet Marketing Information
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An 11 page paper discussing various data mining techniques and their applicability to marketing tasks. The paper examines searching newsgroups postings, web mining and opt-in email lists as workable approaches to gaining consumer information for the purpose of more narrowly targeting the Internet consumer. It recommends a combination of web mining and opt-in lists as a realistic and cost effective method of gaining valuable consumer information without entering the world of spam. Bibliography lists 12 sources.
Filename: KSdataMine.wps

Managing Internet Marketing Information - Part 2
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A 10 page paper discussing the rationale and methods of building an opt-in mailing list. Data mining is a growing area of interest and use, but it is still not as pervasive as is the issue of privacy on the Internet. Most marketers have no sinister intent, of course, but consumers are still uncomfortable with leaving electronic trails and the ubiquitous "cookies." When asked, many are more than happy to give their opinions, and the possibility of winning a substantial prize enables them to rationalize the time it takes to answer a few questions. From the consumer's perspective, the overriding factor is that he is asked to participate, rather than included without his knowledge or consent. Bibliography lists 13 sources.
Filename: KSdataMine2.wps

MARKET ENTRY � X CORPORATION
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This paper compares the benefits of entering a new market first (as a "pioneer") versus late market entry. Bibliography lists 10 sources.
Filename: MTmarent.rtf

Market Evaluation
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Whenever a business considers investing time and capital in new projects, there exists a need to evaluate the market for future trends and influencing variables to determine cost efficiency. Technology has become one of the major influences on the market system today, both as a characteristic that must be considered for a business and as an evolving market in its own right. The electronics market is influenced in a reciprocal manner with the information technology market and shares many of the same variables of cost consideration. The same can be said of the drug and cosmetics industry and the petroleum market. These latter two are considered direct services and are more affected by customer satisfaction and competition. For all of these markets, the bottom line is cost efficiency and financial gain while providing a service and, or product. This 9 page paper examines some of the variables to be considered in maintaining cost efficiency in a changing market. Bibliography lists 9 sources.
Filename: Markeva2.wps

Market Influences on Profitability
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There are many factors which will influence the profitability of a company. In this 12 page paper there is consideration of these influences in terms of micro and macro factors. To demonstrate this the housing market is used as an example, and then considered with references to different market models such as Porter's five forces, the value chain and the way that these will interact supply and demand to result the projected profitability of a company or a market. The bibliography cites 6 sources.
Filename: TEhoumar.wps

Market Orientation: Delphi Automotive
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(7 pp) Market-oriented organizations seek to find the most profitable match between taking into account such key driving factors as customer's perceptions of environmental and health issues. This organizational orientation is applied to the Delphi Automotive Products company. Bibliography lists 5 sources.
Filename: BBdelphi.doc

Market Research & The Creation Of A Survey
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12 pages in length. --Appropriate and well-thought out design is essential in creating useful surveys. Specific questions must be asked . . . and answered. Before undertaking any survey, the surveyor must be very clear on what information s/he hopes to discover and how that information should be used. Bibliography lists 8 sources.
Filename: Svys.wps

Market Research for a New Line of Running Shoes
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A 10 page paper discussing considerations for conducting meaningful and valid market research meant to assess the potential for a new line of athletic shoes. It proposes using a Likert scale questionnaire and selecting a sample population from among mall shoppers. This preliminary market research may or may not call for additional research. The possibility that additional research will be beneficial is great, and likely would need to encompass a larger and more varied sample population. Bibliography lists 16 sources.
Filename: KSmktgShoes.wps

Market segmentation: white goods
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A five page paper which looks at market segmentation with reference to the sale of white goods in Europe, especially with regard to socio-economic and cultural variations in the customer base. Bibliography lists 3 sources.
Filename: JLwhiteg.rtf

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