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Papers On Advertising Issues
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Hewlett Packard; Communication with External Parties
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This 4 page paper examined how the well known technology company Hewlett Packard comicalities with the public. The paper looks at different forms of communication, including annual reports and marketing as well as the use of e mail and the internet. The bibliography cites 3 sources.
Filename: TEHPcomm.rtf
Hey, Whipple!
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This 4-page paper discusses Luke Sullivan's book 'Hey Whipple, Squeeze This,' which talks about the Charmin toilet paper ad campaign that shouldn't have worked but did. It also briefly mentions the evolution of the advertising industry. Bibliography lists 1 source.
Filename: HVWhippl.rtf
History of Print Advertising
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4 pages of information on early print advertising, the evolution of the newspaper, yellow journalism, etc; No bibliography.
Filename: Adprint.wps
History: The Depiction of Women in Advertising
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A 13 page paper which examines the history of how women have been portrayed in magazines. Bibliography lists 10 sources.
Filename: RAmagwmn.rtf
How "Rolling Stone" Magazine Sells Sex In Their Advertisements
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In 5 pages, the author discusses how sex is used in advertising in "Rolling Stone" magazine as well as in other advertisements. Bibliography lists 5 sources.
Filename: Sexrs.wps
How Consumer Product Companies Work With Sports Brands In Cross-Promotional Advertising
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24 pages in length. Maintaining one's competitive edge while immersed within the local and global marketplace not only takes substance and endurance but also an inherent ability to see beyond tomorrow. Establishing a company's firm grip upon the many variables that are associated with competitiveness is a challenge that most consumer product companies have encountered with a mixture of eagerness, anxiety and anticipation. It is not always an easy venture to maintain one's established position given the consideration of respective infrastructure and labor costs, cultural barriers, as well as monetary fluctuations. The desire to break free of the constraints associated with standard advertising techniques has become all-important to the future of advertising as a whole, which has become quite apparent with the presence of consumer product companies working with sports brands in cross-promotional advertising. Bibliography lists 15 sources.
Filename: TLCBrdAd.rtf
Images In Advertising / How They Manipulate The Consumer
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A 5 page research paper that discusses how advertising campaigns use specific images to manipulate the consumer into believing he or she must have the product. The images appeal to basic and universal desires which is the reason they are so successful. Specific images and companies are used as examples. Bibliography lists 4 sources.
Filename: Advrimag.wps
Innovation in Advertising?: "The Hidden (in Plain Sight) Persuaders"
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A 3 page discussion of BzzAgent, an advertising company that promotes their product through word-of-mouth by providing products to volunteer reviewers. Based on a December 5, 2004 article by Rob Walker in the New York Times, this paper discusses the motivation of those that review the products, the ethics of such advertising and its probable longevity. No additional sources are listed.
Filename: PPbzzAgn.rtf
Instant Coffee Industry
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A 5 page paper that begins with an overview of the history of instant coffee, who, when and where it was invented and first mass-produced. Some of the brand names are reported along with a description of some of the many different types of instant coffee. The decline in the U.S. market is addressed along with what two companies are doing to recapture the market. Bibliography lists 11 sources.
Filename: PGinscf.rtf
Integrated Marketing Communications
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This 10 page paper first provides an explanation of integrated marketing communications, a process wherein all forms of marketing and advertising carries the same message to consumers and identifies some of the types of media that may carry that message to consumers. The essay then describes a case study of integrated marketing communications for one arm within the Sears corporation � the Sears Home Services business. The writer relates how Sears approached their integrated marketing program and the results of their evaluation of the program. Bibliography lists 10 sources.
Filename: PGsrsimc.rtf
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