Make
Your Selection Below:
|
Papers On Advertising Issues
Page 18 of 28
|
|
Marketing Imagination by Theodore Levitt
[ send me this paper ]
3 pages in length. Compares this book to those of Ogilvy on Advertising by David Ogilvy and Market Segmentation by Art Weinstein. This book, written by the well-known Theodore Levitt of the Harvard Business School, is a vital one for any student of marketing.
Filename: JGAogilv3.wps.
Marketing Is Not a Battle of Products; It Is a Battle of Perceptions
[ send me this paper ]
This 10 page paper looks at how marketing sells perspectives rather than products. The paper considers how perceptiveness are built up with the use of direct and indirect marketing, using others, such as children as agents. The paper illustrates all points with examples to demonstrate their real life application. The bibliography cites 15 sources.
Filename: TEmarpercp.rtf
Marketing Mac Computers
[ send me this paper ]
This 14 page paper begins by describing the very first television commercial for the Macintosh Computer in 1984. That ad set the tone for Apple's marketing of this brand for the future. The writer describes several of Apple's campaigns for the Mac, demonstrating the company's creativity and innovative approach to marketing. Other marketing strategies, such as promotions and joint campaigns are reported. Suggestions are offered at the end. Bibliography lists 18 sources.
Filename: PGmacmk5.rtf
Marketing Music
[ send me this paper ]
A 6 page paper that discusses marketing and advertising music with an emphasis on the U.K. The paper discusses the target market and who creates and designs needed for promotions. Bibliography lists 4 sources.
Filename: PGmus.wps
Marketing Plan for Al Gore
[ send me this paper ]
8 pages in length. When marketing a
candidate, a marketing strategy is developed using the "four Ps"
- product is politics of the campaign platform; push marketing;
pull marketing and the last P is polling. Within this paper we
will discuss the strategies by covering the organizational
issues, including the choice of people, setting up a task chart,
issue positioning, monitoring activities and the role of
fund-raising. In addition, we will consider the strengths and
weaknesses of Al Gore as well as the advertising and
communications strategies necessary to market him. Bibliography
lists 5 sources.
Filename: JGAagore.wps
Marketing To Different Generations
[ send me this paper ]
A 24 page research paper. Marketers today face a different consumer environment than ever before. For one thing, this is a global world. For another, consumers today are far more knowledgeable about products and they have immediate access to an enormous amount of information. This paper discusses four generations: Baby Boomers; Generation X; Generation Y; and the Millenial Generation. The writer provides a description of each generation and how they respond to advertisements and marketing campaigns. The paper begins with eight questions and concludes by answering those questions. The writer also reports the new 5Ps of marketing. Statistics and 2 Tables included. Bibliography lists 25 sources.
Filename: PGgenmkt.msw
Marketing to Minority Teens (Article Review)
[ send me this paper ]
This 5 page paper critically reviews an article in Advertising Age that looks at the importance of soft drink companies marketing to minority teens. Minority teens are described as begin trend-setters. Bibliography lists 2 sources.
Filename: SA147rev.rtf
Marketing to Specific Cultures
[ send me this paper ]
This 5 page paper considers how advertisements may be targeted at specific cultures within a single cu try. This paper shows and advisement aimed at a culture and shows how it is used with the advertisement to appeal to the target market without alienating other target markets. The bibliography cites 3 sources.
Filename: TEculturead.rtf
Marketing Washing Detergent
[ send me this paper ]
This 7 page paper is a basic marketing paper showing the student how to determine the target market for a washing detergent, looking at the demographics and then considering how influences such as psychological, social and economic factors will impact on the consumers behaviour towards the product.
Filename: TEdemmark.rtf
Marketing: Mercedes-Benz E Class Versus Lexus Gs Series
[ send me this paper ]
This 8 page paper compares the marketing strategies of these two companies. Specific topics include: target markets; relationship marketing; promotional strategies; marketing mix, such as product, promotion, distribution, selling, public relations, pricing strategy; a comparison of Web sites and the audience they seem to be targeting; international marketing and recommendations for Mercedes to compete better with Lexus. Bibliography lists 12 sources.
Filename: PGmrlx.rtf
The Paper Store Enterprises, Inc. Gladly Accepts:
Request A Free
Excerpt From Any Paper Before Ordering!
Be
sure to also visit:
Term Paper Help On
File, 12000 Papers,
Research Papers Dot Net,
Essay Site, Paper
Geeks, Paper or Essay
Finder, The Essay Page,
Reports and Papers,
Report Finders, 12000
Papers, Real Papers, E
- Coursework, Choose
a Paper,
Pick a Paper, Paper
Download, & Expert
Term Paper Advice
(Click Here For MORE Term Paper &
Research Paper Help Sites!)
|
