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Papers On Business - Management
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A Market Analysis of a New Product
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This 10 page paper is a market analysis of a new product. A new beer La Militante, launched onto the Canadian market in 2004 is examined, the paper looks at what the product is, the potential market, how the market is segmented and the way the product is designed to appeal to some of these segments. The bibliography cites 2 sources.
Filename: TEnrewbeer.rtf
A Marketing Analysis of the King David Hotel
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This 6 page paper examines this hotel, and the corporation that owns it, in respect to its strategy. Many concepts are discussed in a ten part paper designed by a student. Items included involve history, strategic evolution, company mission, a five forces analysis and international aspects of the business. Many facts about the business are included in this paper that is chock full of information. Bibliography lists 6 sources.
Filename: SA401KDH.rtf
A Marketing Case Study; Lucozade and Lara Croft
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This 8 page paper considers the re-branding of the drink Lucozade. The writer looks at how association marketing was used to increase the market share of this drink by influencing the way the refreshment was perceived by potential consumers and by impacting on the decision making process. After considering the results of the marketing campaign the writer consider how the product should be marketed in the future. The bibliography cites 11 sources.
Filename: TElucoza.rtf
A Marketing Plan for a New Business
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This 5 page paper provides an example of how to create a marketing plan for a new business. The business used in this paper is for a freelance paralegal service company geared to immigrants. The four P's are considered. Bibliography lists 2 sources.
Filename: SA302mkt.rtf
A Modern Look at Porter's Five Forces Model
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This 5 page paper consider the well established model that is used to examine the competitive environment. The writer argues that the model is accurate, and assesses its' limitations, arguing that the model could be improved upon. The bibliography cites 5 sources.
Filename: TEport5f.rtf
A New Accounting System
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This 18 page paper considers the situation where a well known oil company may take on a new accounting system, activity based costing. The paper then looks at how this would be implemented and the influence it would have as well as the value it may add to not only the running of the company but to capital decision making processes. The second part of the paper then explores how the information produced by the ABC system may be used by different capital risk assessment tools. The bibliography cites 9 sources.
Filename: TEoilacc.wps
A New Product
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This 20 page paper considers the development and strategy formation for the launch of a new product. The example use is an electronic book, but may be any consumer product. The writer examines issues such as identifying the market, mission statements, market segments, financial targets and budgets, copyright and patent protection, perceptual mapping, conjoint analysis and market testing. The bibliography cites 10 sources.
Filename: TEnewpro.rtf
A New Strategic Plan for the Dell Corporation
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This 14 page paper looks at the Dell Corporation, its history and mission, and makes a proposal for the future. A new strategic plan is created for Dell. Bibliography lists 20 sources.
Filename: SA343Del.rtf
A personal Philosophy of Leadership
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9 pages in length. to truly
lead someone, it takes a mixture of humility and pride. And
while one's philosophy of leadership may change every day, the
basic core does indeed remain the same. Borrowing from the
masters of leadership -- both past and present -- is essential to
developing a well-rounded repertoire of variations so as not to
become entrenched in the same methods time after time, year after
year. Topics also included are theory and rationale of
leadership, capabilities necessary, current reality, and a
development plan. Bibliography lists 5 sources.
Filename: JGAldrph.wps
A PEST Analysis
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This 16 page paper demonstrates an in-depth PEST analysis to consider the political, economic, social and technological influences on industry; The case used is the mobile communications industry in Thailand, but the paper serves as a good framework for any PEST analysis that needs to be undertaken as it includes general descriptions and discussions of the issues included. The bibliography cites 10 sources.
Filename: TEpestth.wps
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