Marketing Home Health Care
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A 5 page paper discussing the growth in demand for home health care services and the effects of the continuing labor shortage for such service. The paper reports on an interview with a local marketer of home health services and a visit to a facility within the community where information on home health service is available. The most trying aspect of finding a home health provider from the customer's standpoint still is affordability and third-party payer's willingness to contribute to the expense. Bibliography lists 7 sources.
Filename: KShlthCareMkt.wps

Marketing Pediatric Home Healthcare Services
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This 3 page report discusses some basic principles of marketing and their application in the framework of a hospital offering pediatric home healthcare. It is essential that the health care organization fully understand every possible aspect of the consumers they want to serve, what services they can offer, and how they will promote such services. Bibliography lists 5 sources.
Filename: BWpedia.wps

Marketing Traditional Chinese Medicine
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A 9 page paper discussing the feasibility of Good Health Hong Kong, manufacturer of formulations used in traditional Chinese medicine and operator of traditional pharmacies, expanding to London, San Francisco, New York and Sydney. The paper discusses the rise of the mainstream medical community in the US, the trend toward increased patient involvement in their own health care and the growing interest in traditional Chinese medicine formulations and techniques throughout the West. Australia is the most liberal of the three nations; England's medical community is trying to honestly assess traditional Chinese medicine; the medical community in the US continues to discount any value at all. Increased patient involvement in the US provides a positive environment there. Bibliography lists 6 sources.
Filename: KSmktgChinMed.wps

Massage Therapy / A Hypothetical Case Evaluation
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A 5 page examination of the pain and discomfort being experienced by a fictional middle age bowler and computer programmer. Addresses the factors contributing to the pain, the responsible muscles, the bony landmarks and areas of massage concentration. Bibliography lists 4 sources.
Filename: Massageb.wps

Massage Therapy / Overview
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A 3 page research paper on the benefits of massage therapy, including a recent study showing benefits in areas ranging from cancer to stress. Bibliography lists 4 sources.
Filename: Masther.wps

Massage Therapy � Tutorial
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A 10 page paper that offers a comprehensive overview of massage therapy beginning with an introduction and short history of this alternative treatment approach. Different massage techniques as well as models are described. Research studies, including data, are included that illustrate the benefits of massage. Also, the report of one patient who was injured as a result of deep tissue massage is reported. The paper begins with an Outline of the paper. Bibliography lists 7 sources.
Filename: PGmasg.rtf

Measuring Knee Function and Changes
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A 9 page paper presenting a proposal for a study into the effectiveness and usefulness of a variety of testing techniques and equipment designed to measure static and dynamic balance. The study will focus on measurement after knee injury or surgery, its aim is to determine which measurement method may be �best� for use in determining precisely where an individual is in his progress toward healing. Another purpose will be to provide information on testing equipment and techniques that may be able to inform selection of treatment options. Bibliography lists 11 sources.
Filename: KSmedKnee.rtf

Medical Application of the Internet
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A 5 page contention that public health is both impacted and addressed by a number of technological advancements. Indeed, often the effectiveness of the health care industry hinges on its ability to accept and incorporate new technologies into its fabric. One of these advancements is the Internet. Emphasizes that the Internet is becoming a greater and greater presence in the issues of public health both as a vehicle for information and as a vehicle for accessing some of the most remote areas of the world in order to effect improved health care. Utilizes numerous examples of possible application of the Internet to the public health issues found on Native American Reservations and other remote locations. Bibliography lists 8 sources.
Filename: PPinterH.wps

Medical Aspects of Hinduism
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A 5 page discussion of the cultural considerations which must be made when considering the health needs of Hindus. Not only does dealing with Hindus patients become complicated on the basis of their traditional beliefs in regards to health care, it can become complicated due to these patients� lack of access to health care and their high propensities for certain diseases and conditions. Most importantly, however, is the variation in perception of health care which exists between Hindus and the difficulties encountered by the medical professional in recognizing traditional dictates while developing an effective health care plan.
Filename: PPhinduM.rtf

Medical Data Considerations
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A 5 page paper discussing how, in our electronic age, medical information has been woefully fragmented and ineffective for any application other than historical ones for many health care providers, and in a scenario all too common, it has been far from allowing instantaneous access. An integrated information system can be a boon in improved patient outcomes, and it can be invaluable in situations involving telemedicine or another form of remote health care provision. Despite the advantages possible, such a system still must preserve patients' privacy. The SISTeM� approach can assist in designing and implementing a useable medical data warehouse for enhanced patient care. Bibliography lists 9 sources.
Filename: KS-SISTeM.wps

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