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Papers On Marketing & Consumer Behavior
Page 14 of 142
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Assessing the Optimum Level of Product Placement within a Film
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This 22 page paper presents a research methodology and some simulates results to assess the optimum level of product placement exposure in a film. The research is written for the benefit of a film maker and consists of an introduction, definition of the variables, statement of hypothesis, in depth methodology and simulated findings. The last 4 pages of the paper are a PowerPoint presentation of the paper. The bibliography cites 12 sources.
Filename: TEprodplace.rtf
Assessing The Value Of Human Resource Management
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A 6 page paper that begins by commenting about the importance of human capital. The writer discusses the high costs of turnover and hiring, providing ides related to calculating these costs. Suggestions are also made about calculating the return on investment of training. Formulas for calculating the ROI of employees; revenue per employee; profit per employees; labor costs as a percentage of revenue, and turnover rate percentage. The paper ends with a brief sample HR Balanced Scorecard. 1 Table included. Bibliography lists 4 sources.
Filename: PGhrmv2.rtf
AT&T Wireless� Competition Landscape
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A 6 page paper providing an overview of the cellular telephone service industry from an AT&T Wireless perspective. The paper concludes that AT&T Wireless has other interests, and it appears that serving customers is not among them. With price competition about as narrow as it can get, the company needs to place greater attention on customer service and make it easier for new customers to choose AT&T Wireless as their cellular and wireless data provider. The company currently is third in market share in the US. The paper includes a strategic groups analysis of leading service providers in the US, Europe and Japan. Bibliography lists 15 sources.
Filename: KSmgmtATTcell.rtf
ATARI AND OPPORTUNITIES
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This 4-page paper covers the opportunities that are available to video game publisher Atari. Bibliography lists 4 sources.
Filename: MTataria.rtf
Aunt Jemima/Slave in a Box
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A 3 page book review that examines M.M. Manring's scholarly text Slave in a Box: the Strange Career of Aunt Jemima, which explores the history of this advertising icon and how its meaning has changed over the course of the last century. No additional sources cited.
Filename: khajem2.rtf
Australia's Auto Market
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A 3 page paper assessing Australia's automobile market in 2008. The purpose is to report to the marketing director of Mercedes Benz on recent trends. Leading companies currently are Toyota, GM Holden and Ford; Mitsubishi is exiting the country as Lexus is greatly increasing its presence. Bibliography lists 13 sources.
Filename: KSmktgAutoInAu.rtf
Auto Manufacturers and a Direct Sell Model
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5 pages in length.
When considering the possibilities of the direct sell automobile,
the buyer would go to the internet and order exactly what he or
she wanted in an auto. The car would then be delivered to the
buyer. This type transaction would no doubt save the buyer
money, since twelve to fifteen percent of the cost of new autos
is incurred in distribution costs. This paper will focus on two
questions: First, whether this is a likely scenario, and second,
what would be the recourse for an auto dealer. Bibliography
lists 5 sources.
Filename: JGAdeldm.wps
Automotive Industry: Advertising And Warranty
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This 9 page paper has two parts. The first part discusses television advertising for cars and includes data on the amount spent by the industry and where they are spending it. It also discusses why car manufacturers use television ads. The second part of the paper discusses the warranty for Ford cars and light vehicles. The writer includes the highlights of the warranty and how a customer would get repairs under that warranty. Bibliography lists 9 sources.
Filename: PGcarwr.rtf
Automotive Robotics Venture
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A 6 page paper providing pro forma statements and a marketing focus for a company offering generic robotic applications to the auto maker industry in the US. When a single unskilled worker costs upwards of $100,000 annually, the cost of robotic applications is not so daunting. Generic applications that can be customized to the needs of an individual manufacturing site further increase the overall economic benefit, and it will be that point on which Applied Auto Robotics focuses in marketing its products to the entire industry, beginning with Ford and GM. Bibliography lists 4 sources.
Filename: KSacctRobJV.rtf
AVON COMPANY -- AN ANALYSIS
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This 13-page paper provides an overview and analysis of Avon Products, Inc. including history, a SWOT analysis, what Avon is doing to promote growth and an analysis of the external environment. Bibliography lists 4 sources.
Filename: MTavonpr.rtf
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