Marketing Video Games in Singapore
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A 10 page paper examining the advisability of attempting to market proprietary home video games in Singapore. As a member of the Association of Southeast Asian Nations (ASEAN), Singapore leads the world's fastest-growing economic region. Though 78% of the Singapore people are of Chinese descent, they actively keep their identity separate from the Chinese though they nurture an economic alliance. English is the official language, and the people make extensive use of the Internet�school children can even get state-sponsored online math tutoring. There is no language barrier, the people are technologically sophisticated, they have more disposable income than other people of the region, and they demand high quality. In all substantial respects, marketing this product in Singapore would bear little difference from marketing this product in the US. Bibliography lists many relevant sources.
Filename: Singapor.wps

Marks and Spencer; International Operations
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This 11 page paper looks at Marks and Spencer's and consider the company in terms if intentional operations. The writer first looks at the history of the company that has led to the current position, why the company choose to develop internationally and then the role that the international retail division plays and the income it produces. The writer then considers international trade in terms of the way the company sources some of its products. The bibliography cites 8 sources.
Filename: TEmarksi.rtf

Mass Customization; The Case of Nike
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This 5 page paper considers how mass customization is being used by Nike and their iD brand. The writer consider this model, how it operates as well as the advantages and disadvantages that Nike may feel as a result of adopting this strategy. The bibliography cites 5 sources.
Filename: TEnikemc.rtf

McDonald's And Burger King Franchises In Syria
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6 pages in length. When American enterprises like McDonald's and Burger King express a desire to expand beyond their North American continent, there are a number of environmental and distribution issues that must first be addressed; even after business has begun, these same concerns are revisited in an effort to maintain a certain level of commerce throughout Syria. Bibliography lists 5 sources.
Filename: TLCBkMcD.rtf

McDonald's and International Business
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This 11 page paper describes McDonald's as a conscientious international business group as far as its impact on foreign nations in which it does business. Describes the nature of the business as well as the economic impact and development in the countries in which it operates. Bibliography lists 12 sources.
Filename: JGAmcdnl.wps

McDonald's � Analysis
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This 9 page paper responds to three specific questions: McDonald's global performance, which includes a brief overview of the history of McDonald's and the fast food industry and also identifies challenges the company has been facing in recent years. This section also provides data regarding the company. The second topic is an evaluation of some of the causes for McDonald's problems right now and includes an analysis according to Porter's model. Other forces and threats that are not necessarily categorized in the five forces are discussed. The last topic includes recommendations for the company. Data are included. 1 Appendix reports fiscal data regarding profit margin. Bibliography lists 14 sources.
Filename: PGmcd2.rtf

McDonalds and Burger King Franchises in the Middle East; Two SWOT Analyses
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This 5 page paper undertakes a concise and accurate SWOT analysis of each of these two companies in the middle east. The bibliography cites 9 sources. The bibliography cites 11 sources.
Filename: TEMcDoBK.rtf

McDonalds; A Global Company
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This 7 page document (plus one page appendix), looks at the position of McDonalds, performing a SWOT analysis whilst recognising that strengths may also be viewed as weaknesses dependant on the perspective. The bibliography cite 5 sources.
Filename: TEmcdonl.wps

Measuring Employee Motivation at Forever Living Products' Location in Greece
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A 35 page paper assessing employee motivation by means of a survey of direct employees and independent distributors within Greece. Though there are some minor points that should be addressed, the larger view of Forever Living Products' situation in Greece is that it is one that other foreign operations could emulate in nearly all its functions. Employees are holding the jobs they want, and they appear to be enjoying what they do. If management will step forward to facilitate communication within the office and warehouse setting, the company likely could discount any motivational worries for some time to come. An Appendix contains separate surveys for direct employees and for independent distributors. Bibliography lists 22 sources.
Filename: KSempMoti.wps

Mega Mergers - The Benchmark of Banking in a Globalized World
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Mega Mergers - The Benchmark of Banking in a Globalized World: An 8 page paper that presents a case study comparison between the successful Chase Manhattan and Chemical Bank merger of 1996 and the recent failed merger attempt of Germany's Deutsche and Dresdner Banks. Discussed are the major factors that surrounded each of these mergers as well as the reasons why one merger succeeded and the other failed. Bibliography lists 6 sources.
Filename: LCMerge.doc

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