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Papers On International Business
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BMW�s Changing Strategy
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A 4 page paper discussing the shift in BMW�s strategy since 2000. There are several constants that apply to Bavarian Motor Works � BMW � whether in Germany, the United States, Mexico, Thailand or anywhere else. One of those constants is the superiority of German engineering and the result of that engineering personified in every BMW regardless of style or price. Another is the company�s dedication to operating in the premium sector of every class of vehicle it makes. Whether a 4-door sedan, a convertible, a little 3-series or the giant 7-series, BMW seeks to overtake all leaders of the specialty, premium market. Bibliography lists 4 sources.
Filename: KSstratBMW.rtf
BMW�s Fork in the Road
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An 8 page memo written to Karl Gerlinger, president of BMW North America, dated December 31, 1992 (before BMW established manufacturing operations in the US). The memo is based on Harvard case #9-593-082, set at the end of 1992 when BMW�s management was seeking a method of achieving its goal of selling 100,000 BMWs in the United States annually. In 1992, that figure was 66,000. The memo suggests that BMW build a manufacturing facility in the US, proceeding to outline the benefits of such a decision, which include lower fixed and variable costs than possible to attain in Germany, as well as opportunity to avoid US import tariffs on foreign cars. Bibliography lists 2 sources.
Filename: KSbmwNoAmerica.rtf
Boeing; A Multicultural Company
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This 36 page paper considers the way in which Boeing has been effected and influenced by the minorities, especially Asians, within the workforce. The way in which this has been dealt with and the impact can be seen through the company, form the culture to the practical application of education programmes, recruitment and promotional methods, and the benefits as well disadvantages to the company. The bibliography cites 28 sources.
Filename: TEasiabo.wps
Boo dot com
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A six page paper which looks at some of the reasons for the failure of Boo.com, and considers how many of its shortcomings were specifically related to issues of e-commerce. Bibliography lists 9 sources.
Filename: JLboo.rtf
Boosting Vietnam's Presence in the World Market
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A 10 page paper
discussing Vietnam's grudging and slow but inexorable shift to a free-market economy.
Vietnam remains communist and shares a border with China to the north. Though its leaders
want to remain true to the communist ideology for which so many died, they are faced with
the hard facts of the benefits of joining the emerging world economy. The paper examines the
economy as it is and the possibilities of taking a globalization route similar to that of South
Korea and Singapore: welcoming foreign investment, but according to strict rules set by the
government. Singapore provides a model of how the government does not need to yield its
ideology to foreign entities. It truly is possible for the government to remain in control of
philosophy while allowing the people to enjoy prosperity. Bibliography lists 9 sources.
Filename: KSVietnam.wps
Brazil's Economic Infrastructure
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A 5 page paper discussing the ability of banking, transportation systems, telecommunications and electrical power to support further economic activity and growth in Brazil. Businesses contemplating entering any international market for the purposes of both producing and selling specific products within that market must first conditions as they exist in that country. The purpose here is to assess the strength of the economic infrastructure of Brazil and its ability to allow Tyco International Electronics to profitably operate within the country. The paper concludes that Tyco should have little or no difficulty if Brazil continues enhancing its existing economic infrastructure. Bibliography lists 8 sources.
Filename: KSbrazilTyco.rtf
Brazilian Manufacturing Requirements
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A 5 page paper discussing whether product or safety standards will prevent Tyco International Electronics from being able to operate profitably in Brazil. There is no reason that Tyco International should hesitate to enter the Brazilian market; there is no reason for it to be hesitant to place a manufacturing facility there. Government may have some broad guidelines required of the company, but none of those requirements will be of an oppressive nature not cognizant of business needs as well as those of the consumer. Bibliography lists 9 sources.
Filename: KSBraMfgReq.rtf
Brewery Group Denmark Case
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This 8 page paper examines The Brewery Group Denmark: Faxe, Ceres and Thor case study and answers three questions. The first looks at the ways the company has expanding, including the use of exporting, acquisition, joint venture and strategic alliance. The second acquisition considers how the company has chosen to compete using differentiation and first mover advantage. The last part of the paper considers the impact and importance of the company structure. The bibliography cites 6 sources.
Filename: TEBGDenk.rtf
Brewery Group Denmark; A Case Study
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This 8 page paper looks at a case study provided by the student and answers four questions regarding the strategy chosen by The Brewery Group Denmark (BGD) such as what strategies have been used, how, if they are sustainable the quality the leadership and the way the company should develop to remain competitive in the future. The bibliography cites 15 sources.
Filename: TEBrewGD.rtf
Brian Mulroney and the "Free Trade Deal"
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(8 pp). It is now about ten years after the fact,
of the signing of The Free Trade Agreement between
the United States and Canada. In the beginning the
battle cry of the Conservative Party led by Brian
Mulroney (1988), shouted, "Export or Die!" The
other side of the aisle, led by Liberal leader John
Turner,) called it a "dire threat" as well as "an
open invitation to loot the nation's resources and
its till of everything from our water to our
culture, along with eviscerating medicare." This
discussion will look at other positions developed
by Mulroney's original push of the Free Trade
Agreement, as well as projections for its future.
Bibliography lists 5 sources.
Filename: BBcanFTA .doc
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