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Papers On Advertising Issues
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The Impact of Advertising
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5 pages in length. A treatise on the
impact advertisers try to make sociologically and psychologically
instead of actually marketing the product. The secrets behind
the ads. Bibliography lists 4 sources.
Filename: JGAsecad.wps
The Importance of Branding and Strategic Advertising
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This 4 page paper evaluates strategic advertising and the importance of branding. Several examples are provided.
Bibliography lists 10 sources.
Filename: SA412adv.rtf
The Importance of Research in Advertising
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This 11 page paper explores problems with pre-testing and outlines alternatives. The client/agency relationship is emphasized in the analysis of ordinary advertising practice. Bibliography lists 8 sources.
Filename: SA107Pre.wps
The Influence of Fashion Magazines throughout History on Consumer Society, Culture and their Status in the 1990s
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This is a 27 page paper discussing the influence of fashion magazines throughout history on consumer society, culture and their status in the 1990s. The history of the fashion industry in relation to cultural influences, consumerism and the projected images of women and men in today�s society has led to a great deal of research in the fields of sociology, psychology and economics. While fashion magazines have changed their format a great deal in the past century as today their pages contain over one third in advertisements, their content has also changed a great deal. Initially the focus of fashion magazines was women�s clothing and the models were portrayed as older elite women who replaced the dolls previously used. Although women models replaced the dolls, there was no emphasis on the body of the woman. Men did not appear in advertisements and no close-ups were taken of the models. The influence of the fashion magazine on the female consumer at the beginning of the 20th century reflected the expectations of society in regards to conservative or opulent looks depending on the decade. Today, fashion magazines tend to reflect the standards, or lack of standards, as now seen in the music and media industries. Models within fashions magazines, both men and women, are seen as the disturbingly images that continuously reflect not necessarily the expectations of society but the unreal and artificial world of the media. Studies in focus groups have found that most women and men feel that they can discern from the images presented in fashion magazines those images which are more �realistic� than others. In addition, it appears that in regards to consumer choice, fashion magazines are considered one of the less reliable sources available to consumers who prefer peer, family and local store recommendations over that of fashion magazines which appear as unreliable and unrealistic in regards to most situations and events.
Bibliography lists 17 sources.
Filename: TJinmag1.rtf
The Interesting Thing About Ads
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This five-page-paper presents an
analysis of a print advertisement . Who the targeted audience is as well
as the plusses and minus of the ad's design are all detailed. In
addition there are examples of unsuccessful ads to contrast the
advertisement being analyzed. Bibliography lists two sources.
Filename: CWadcrit.wps
The Nielsen Ratings & Advertising Cost
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A 2 page overview of the Nielsen Ratings, "people meters," and their relevance to determining the cost that sponsors must pay to advertise during more popular TV segments. No Bibliography.
Filename: Nielsenr.wps
The Physical Body as "Power".
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(6 pp) It is not unusual to think of the physical
body as "power." Certainly the Greeks were
attempting to visualize a powerful body centuries
ago. Today, according to Young (1997), 8 million
people suffer from eating disorders. For some
reason or another, 7 million women and one million
men are intentionally depriving their bodies of
food. What we are seeing in the twentieth century,
and into this one, is a philosophical
displacement of that idea of power, in a
destructive way as viewed through the conditions
of anorexia and bulimia. This discussion will
focus on that shift of power and its accompanying
negative possibilities. Bibliography lists 8
sources plus 4 visuals of fashion models.
Filename: BBabbody.doc
THE POWER OF ADVERTISING
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This 5 page paper details the psychology behind the sucess of advertising. A brief history of American advertising is included. Early brands such as Coca-Cola, Ivory Soap, and Wrigley's are examined, as well as the psychology behind the Tommy Hillfinger brands. Bibliography lists 4 sources.
Filename: MBads.rtf
The Power of Public Relations
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This 4 page paper demonstrates the power of public relations (PR) by looking at three examples of successful PR exercises. The examples include the Image of Prince Charles when his son was caught breaking the law, the use of PR by Greenpeace when fighting Royal Dutch Shell and their disposal plans for the Brent Spa oil platform and the imager of George Bush following the Iraq war. The bibliography cites 3 sources
Filename: TEPRpower.rtf
The Power of the Attention Owner
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This 3 page paper discusses the quote "In an age of information overload, people's attention becomes precious. Power shifts from media owner to attention owner". The bibliography cites 3 sources.
Filename: TEattento.rtf
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