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Papers On Advertising Issues
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"Am I Thin Enough Yet?"Sharlene Hesse-Biber
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(3 pp) Am I Thin Enough? is the "question" half
of a 1994 book title by Sharlene Hesse-Biber.
The "rest of the story," Hesse-Biber claims, may
be found by looking at The Cult of Thinness and
the Commercialization of Identity. Although she
doesn't directly accuse anyone she feels that
there are societal forces at work, which are
detrimental to women's health. Everyday,
women are given the message that how they look is
more important than how they think.
Filename: BBthinn.doc
"Branding" & Advertising
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An 11 page research paper that examines the relationship between establishing a brand name, i.e., "branding," and advertising. Numerous experts acknowledge that successful "branding" of a product or service is intrinsic to achieving and retaining customer loyalty. Bibliography lists 6 sources.
Filename: khbradv.wps
"If You Hate Periods, You'll Love Pamprin"
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A 5 page paper that challenges the
advertisement of Pamprin, which states that "If you hate periods, you'll love Pamprin."
The paper presents a study to investigate the claim. Bibliography lists 4 sources.
Filename: RApamprin.wps
'Got Milk?' Campaign
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5 pages in length. The writer discusses the 'Got Milk?' campaign as it relates to the future of milk consumption. Bibliography lists 1 source.
Filename: TLCmilk.wps
100 Products and Services That People Don't Want to Buy on the Web:
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This 10 page paper discusses the products and services which people don't want to buy online. Furthermore, this paper explains many reasons why certain products and services don't sell easily on the web compared to others. Bibliography lists 14 sources.
Filename: GSWebbuy.rtf
7 UP Billboard Advertisements: Then And Now
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7 pages in length. The advertising strategies of 7 UP have been heralded as some of the most innovative, inspired and creative of all the soft drink marketing campaigns. With its target audience between the ages of twelve and twenty-four, the soda maker has incorporated innocence, purity, activity and humor into the vast majority of its diverse marketing approaches. Bibliography lists 8 sources.
Filename: TLC7-UP.rtf
A Review Of U.S. Advertising Since 1950
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5 pages in length. In the early part of the twentieth century, American advertisers had not yet learned to manipulate the public by means of psychological strategy; indeed, it has not been all that long since marketing campaigns have utilized ethically questionable tactics to sell the companies' products. As the 1950's advertisements reflected, women had a particular place within the confines of both society and home; theirs was to facilitate the family in such a manner as to uphold every aspect of its existence. Entering into the twenty-first century, there is hardly a glimpse of such blatant gender bias in contemporary advertising. Bibliography lists 4 sources.
Filename: TLCUSadv.wps
A Three Part Research Paper
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8 pages. Includes an outline of this
multi-section paper. The first section of the paper is a case
study of an ethical dilemma in business, with explanations as to
why or why not the correct action was taken. The second section
of the paper is a comparison of websites of three different
copier machine companies, and why they were or weren't successful
in their attempt to catch the consumer's interest. Bibliography
lists 6 sources.
Filename: JGAethxr.wps
Achieving Total Quality
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A 5 page paper discussing quality management for both production and services. The current evolution of the principles of Total Quality Management (TQM), total quality is that concept by which the organization uses all resources available to it, builds long-term relationships with both employees and customers, and remains open to ways in which processes can be improved for more efficient operation. Employees are involved and are expected to be; training ensures that their skills remain relevant to the strategic goals of the organization. Teamwork is an integral part, but employees may be organized into work teams or not, depending on the needs of the organization. Bibliography lists 4 sources.
Filename: KSquality.rtf
Ad Analysis / Advertising Winn-Dixie's Marketplace Supermarket
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A 6 page paper analyzing a full page advertisement appearing in the October, 1998, issue of Southern Living. The paper discusses the marketer's use of image, including color, issues of class and gender and how their services can allow a 40-ish mom to study for her final while using Marketplace non-grocery services to keep her family from missing out on the other things she might otherwise be doing, including making dinner and a birthday cake. Every mother doing something besides mothering is concerned that she does the one without leaving the other undone. This advertisement reflects this stance in its images, and shows respect for those feelings and responsibilities, and does it all through an image that conveys upper-middle class comfort. No bibliography.
Filename: Winndix.wps
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